Finding the right name isn’t about inspiration—it’s about creative precision.
When we took on the challenge of naming a new line of supplements, we knew that a pleasant sound wasn’t enough.
We needed a core idea: science, innovation, wellbeing.
That’s how Molyco was born.
A name that instantly evokes molecules—the very soul of the product—with a fluid, trustworthy, and international sound.
An identity that speaks of scientific research and innovation in its formulas, yet remains relatable to people.
We analyzed the market and tested over 200 name options, supported at every step by AI tools. From market analysis to idea generation, and through the methodology used to create linguistic connections, AI helped us accelerate the process while staying focused on brand strategy and identity. We combined intuition with method, aiming to balance:
- Innovation and science: the name needed to evoke research and technology.
- Simplicity and memorability: a name that’s easy to pronounce and remember.
- Emotion and trust: an identity that inspires consumer confidence.
Still, as always, the final decision came down to human intuition and creative vision—irreplaceable elements in branding.
The result?
A name that works. That persuades. That sticks.
Molyco is more than just a name. It’s the first step for a brand that’s ready to carve out its space in the world—with style, substance, and vision.