There is only one Marsala that can rightfully claim its name by birth, history, and legacy. Florio is not just a brand—it is the very origin of a legendary wine, a name that shaped a denomination, a taste that became both school and culture.

This project was born from the winery’s strong desire to restore Florio to its rightful place. Not as a nostalgic return, but as a contemporary reclamation. We worked to reactivate its imagery, transforming respect for tradition into a lever for the future.

The strategy focused on three key areas: recovering the brand’s visual identity, redesigning the range architecture, and crafting a narrative directly within the label—placing at the center the unique formula of fortification and the slow movement of maturation that defines this wine. A label that educates on the high value of the product and makes the consumer aware of owning something truly special and one of a kind. Each vintage is unrepeatable.

This wasn’t just about relaunching a product—it was about bringing forth a vision, a knowledge, and the priceless value of time and experience, distilled over nearly 300 years of winemaking heritage.