The branding for Pasticceria Orlandi plays on absence to tell a story an empty plate as the clearest sign of something delicious. With two distinct production lines (traditional and gluten-free) and a strong focus on handmade methods, the identity highlights both care and craft. Visual cues suggest precision and warmth, echoing the bakery’s dedication to detail and safety. The empty plate becomes a bold, simple symbol of satisfaction and trust. A brand built around what’s gone, because it was just that good.