For the launch of Olalia’s 100% ALMD OIL, we developed a brand identity rooted in clarity, confidence, and zero fluff. The tone of voice is clean-cut and colloquial—straight to the point, just like the product. The visual language balances a modern, bold contrast of deep teal and coral with subtle natural cues, echoing both the vitality of Sicilian almonds and the breezy calm of the seaside. The main challenge was to keep things feeling organic without falling into clichés—fresh, but never fake. What you see is what you get: pure, cold-pressed, organic almond oil with a look and feel that speaks summer, skin, and simplicity.