For Cantina Duca di Salaparuta, we created a bold, cohesive line of packaging that pushed creative boundaries while staying true to the brand’s iconic identity. Each tube was designed as a standalone piece with its own character—ranging from abstract florals to striking monochromes—yet all connected through consistent visual language and premium finishes. The challenge was balancing innovation with recognizability across multiple formats. The result is a collection that feels both curated and unmistakably Duca. Proof that even tradition can evolve with style.