Sometimes, what you’re looking for is already there.

In the name, the place, the roots.

The CAMP logo restyling – Costruzione Articoli Montagna Premana – was born from a clean, linear concept, as sharp and essential as the mountain lines that inspire it.

A clear, refined mark that preserves the brand’s identity while propelling its vision forward.

The new visual identity unfolds as a rigorous system, where every application revolves around a single focus: a mission to design technical solutions where innovation and functionality serve those who live and breathe the mountain. The project was spearheaded by Periscope.