Passo sardo is a range of wines from Sardinia produced exclusively with native grapes from the island. Sardinia is well known for its century old winemaking tradition. Enoitalia pays homage to such tradition with one of its most representative wines: cannonau. Passo Sardo presents elegant and structured wines that value and deliver the best characteristics of its land of origin. We chose to focus on the image of the boar, a native species to Sardinia, as the focal point of the label. This scope of this decision not only communicates the Sardinian origins, but it also gives the impression of what food pairing could work with this wine. The selected handwritten font is used to fill in the white space with a short background on Sardinia and the Cannonau winemaking process. The placement of this text was intended to remind the viewer of an old diary.