Artic Vodka from Illva Disarrono Spa was in need of a brand to accompany the new bottle design for this popular Italian vodka. We were called to create a fresh new logo, label and cap design that properly showcased not only the already established bottle design, but the new high end clear distilled vodka flavors.

We chose a silver foil to be applied on inside of the front and back labels to reflect light inside the bottle and render the back label virtually invisible. The effect was chosen, to keep the trasparency of the vodka without interfering with the icey refractions of the bottle design.

This project is an excellent example of when we were able to collaborate with the client to find an appropriate balance between existing and new design styles.