VecchioFlorio Label Redesign Italia

Marsala wine was the first DOC in the history of Sicilian wine. Florio was among the first brands of this fortified wine which debuted on the Palermitano and English market in 1833. The design challenge was to construct a visual balance between the label design from 2000 and a modern restyling to bring to life the lusters of its origins.

Il vino Marsala è stato il primo vino DOC  della storia vinicola siciliana. Florio è tra i primi brand di questo vino liquoroso e debutta nel mercato palermitano e inglese nel 1833.  Si è quindi ricercato l’equilibrio tra gli elementi grafici della label originale e un re-styling moderno capace di far rivivere i lustri dell’epoca. 

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