Fontella Wine Label Design

The creation of the Fontella wine range started from a single wine, Chianti. This label was already established on the market for some time before the client came to us with the request to expand the brand into a full range. The biggest challenge was to create three unique labels for the 3 new wines of various grape varieties without changing the font or layout. We created a pallet of bright eye-catching labels that keep the original impact of the Chianti label while maintaining their own individual spirit.

Questa gamma di vini Fontella è la declinazione di un brand Chianti già sul mercato da tempo. La sfida è stata quella di identificare tre nuovi colori creando una pallet di colori accattivanti per distinguere lo spirito di ogni vino in modo da non perdere l’impatto visivo della grafica già esistente.

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