Florio Gourmet Marsala Redesign

The lion roars again! There’s no stronger affirmation of the history of the Florio brand and Marsala. It was therefore an easy decision to bring back the iconic Florio lion as the hero of this label design. The iridescent foil that highlights the head of the lion contrasts with the white clean font and dark glass to create a simply modern brand and an object of design. 

The brand points towards an international market with a suggestion to enjoy alongside gourmet foods in aperitifs, meals, and moments of relax.

Il leone ruggisce ancora! Una affermazione più forte di questa per riappropriarsi della propria storia e di conseguenza quella del Marsala non esiste. E’ stato quindi semplice riportare il leone Florio al pari di quello della Metro Goldwyn Maye. Infine la lamina cangiante della testa del Leone Florio, in contrasto con i font in bianco e il vetro scurissimo hanno reso il brand modernissimo, quasi oggetto di design.

Il brand punta verso un mercato internazionale e propone il suo consumo attraverso abbinamenti gourmet per momenti conviviali tra aperitivo, pasto, momenti di meditazione.

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