Calanìca rebrand – Duca di Salaparuta

The Duca di Salaparuta wine cellar came to us with the intention of creating a new look for one of their classic wine ranges. This restyle was aimed to reposition the wine for a target audience that is young, but informed.

We removed the human influence, luxury and tradition from Sicily. What we were left with was an honest essence of Sicily: the power of nature. A native natural element was carefully selected and dedicated to each individual wine to reflect Duca di Salaparuta’s diverse Terroirs.

La cantina Duca di Salaparuta chiede un restyling della linea Calanica per poter creare una gamma di vini dedicata ad un pubblico giovane ma esigente.

Abbiamo spogliato la Sicilia dagli uomini, dal lusso e dalla tradizione. Ciò che è rimasto sono l’essenza più delicata dell’isola: la forza della natura. Un simbolo per ogni vino del terroir di Duca di Salaparuta.

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