A brilliant commercial idea, ahead of its time.

Being among the first to export Italian wine in cans to Japan, Lazos was an innovative, thoughtful, and strategic move in respect of the local culture.

It could have been pioneering in its graphic design as well, but instead an existing label was adapted to this unique shape to enhance product continuity.

Still, we remain fond of this project—because at its core lies a strong intuition and a truly global vision.