The challenge of this label was to evoke the world of Barolo without touching on the traditional language of its original estate.

Created for a discerning international market, this private label subtly tells the story of the noble lineage through elegance and restraint.

A custom-designed crest is paired with stylized depictions of Baroness Juliette Colbert and her husband, Carlo Tancredi Falletti of Barolo, lending the wine a character that bridges heritage and innovation.